Department of Marketing: Recent submissions

Now showing items 1-20 of 63

Title: How place attachment mediates the Nexus between destination image and tourist intention to revisit Zimbabwe’s tourism destinations Author: Manyangara, Masimba Elvis; Dangaiso, Phillip; Manyanga, Wilbert; Chikazhe, Lovemore; Ruvinga, Tinashe Date: 2026-06-29
Title: Integrating individual consciousness and indigenous culture to predict university students’ STIs preventive health behaviours: Reinvigorating Africa’s forgotten longevity antidote Author: Dangaiso, Phillip; Nyagadza, Brighton; Pedzisai, Constantino; Jaravaza, Divaries Cosmas Date: 2026-01-05
Title: Service Quality as a Panacea for Citizen Satisfaction and Trust: A Case of Chinhoyi Municipality in Zimbabwe Author: Chigwende, Shylet; Viriri, Piason; Chimwanda, Peter; Mpofu, Tongesai Date: 2025-11-06
Title: The nexus between higher education service quality and student academic achievement: a structural equation modelling approach Author: Dangaiso, Phillip; Tsvere, Maria Date: 2025-09-09
Title: Linking service quality to academic achievement: student perspectives from a Zimbabwean public university Author: Dangaiso, Phillip; Tsvere, Maria Date: 2025-07-21
Title: Remote e-learning model in the post COVID-19 era; building a resilient higher education strategy Author: Kamoyo, Michael; Masamha, Tavengwa; Chikazhe, Lovemore Date: 2025
Title: Heritage tourism in Zimbabwe: how destination brand equity and place attachment keep tourists revisiting Author: Manyangara, Masimba Elvis; Kuguyo, Timothy T.; Gandiwa, Edson Date: 2026-02-16
Title: Examining service quality, tourist attitudinal loyalty, and the moderating role of tourist demographics: using the TOURQUAL model Author: Manyangara, Masimba Elvis; Manyanga, Wilbert; Dangaiso, Phillip; Masveta, Daglous Date: 2025-10-31
Title: Procurement practices, leadership style and employee-perceived service quality towards the perceived public health sector performance in Zimbabwe Author: Chikazhe, Lovemore; Bhebhe, Thomas; Tukuta, Marian; Chifamba, Oniwel; Nyagadza, Brighton Date: 2023-04-23
Title: The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe: the moderating role of age Author: Manyanga, Wilbert; Kanyepe, James; Chikazhe, Lovemore; Manyanga, Tendai Date: 2024-01-12
Title: Evaluating the predictors of mobile health acceptance among Zimbabwean university students during the COVID-19 era: an integrated framework Author: Dangaiso, Phillip; Jaravaza, Divaries Cosmas; Mukucha, Paul Date: 2023-12-23
Title: Perceived service quality effect on consumer attitude, consumer behaviour and retail sector performance Author: Murombo, Charity; Chikazhe, Lovemore; Manyeruke, Josphat; Rashidi, Elias; Kanonge, Tsitsi; Gudu, Contary Date: 2025-02
Title: The nexus between higher education service quality and student academic achievement: a structural equation modelling approach Author: Dangaiso, Phillip; Tsvere, Maria Date: 2025-08-29
Title: Remote e-learning model in the post COVID-19 era; building a resilient higher education strategy Author: Kamoyo, Michael; Masamha, Tavengwa; Chikazhe, Lovemore Date: 2025-04-22
Title: Linking service quality to academic achievement: student perspectives from a Zimbabwean public university Author: Dangaiso, Phillip; Tsvere, Maria Date: 2025-07-08
Title: Examining service quality, tourist attitudinal loyalty, and the moderating role of tourist demographics: using the TOURQUAL model Author: Manyangara, Masimba Elvis; Manyanga, Wilbert; Dangaiso, Phillip; Masveta, Daglous Date: 2025-10-25
Title: Balancing the image and income: Organizational pride, corporate wear and employee remuneration conditions in institutions of higher learning Author: Chitimbe, Shorai; Chikazhe, Lovemore Date: 2025-08
Title: Heritage tourism in Zimbabwe: how destination brand equity and place attachment keep tourists revisiting Author: Masimba Elvis Manyangaraa; Timothy T. Kuguyo; Edson Gandiwa Date: 2026
Title: Predicting generation Z co-worker incivility from the lens of the dark triad: do gender differences matter? Author: Dangaiso, Phillip; Towo, Tendai; Nyagadza, Brighton; Manyangara, Masimba E; Nedure, Tendai; Ncube, Caret N Date: 2026-03-22
Title: Celebrity Endorsement, Customer Attitude and Brand Selection as Determinants of the Fast-Food Industry Performance: The Moderating Role of Customer Age and Perceived Service Quality Author: Lovemore Chikazhe; Hamudiwamwe Mandibaya; Grace Portia Kuda Ngorora Madzimure; Estery F. Chinyanid; Michael Kamoyo Date: 2024

Now showing items 1-20 of 63

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