Department of Marketing: Recent submissions

Now showing items 21-40 of 63

Title: Heritage tourism in Zimbabwe: how destination brand equity and place attachment keep tourists revisiting Author: Manyangara, Masimba Elvis; Kuguyo, Timothy T.; Gandiwa, Edson Date: 2026-01-26
Title: The Effect of Reliability on Customer Repeat Patronage in the Hardware Industry Author: Murashiki, Walter; Viriri, Piason Date: 2025-10-11
Title: Effects of Service Quality on Customer Retention in the Zimbabwean Mobile Telecommunication Industry Author: Viriri, Piason; Chimwanda, Peter Date: 2025-03-03
Title: Understanding Public Health Promotion of Vaccination to Rural Communities: Integrating Human Values, Religiosity, Ubuntu and Trust in National Radio Advertisements Author: Jaravaza, Divaries Cosmas; Mukucha, Paul; Dangaiso, Phillip; Jaravaza, Nomuhle; Mpondwe, Nyasha; Katsande, Tatenda; Jaravaza, Valerie; Chingwaru, Trymore Date: 2025-10-31
Title: Examining service quality, tourist attitudinal loyalty, and the moderating role of tourist demographics: using the TOURQUAL model Author: Manyangara, Masimba Elvis; Manyanga, Wilbert; Dangaiso, Phillip; Masveta, Daglous Date: 2025
Title: Corporate Governance In Family Owned Businesses: A New Paradigm Shift In Management Author: Viriri, Piason; Muzividzi, Donnelie Date: 2013
Title: Effect of student evaluations of Lecturers on teaching and learning effectiveness (Perspectives of Chinhoyi University of Technology Students In Zimbabwe) Author: Viriri, Piason; Chufama, Maxwell Date: 2022-01
Title: Remote e-learning model in the post COVID-19 era; building a resilient higher education strategy Author: Kamoyo, Michael; Masamha, Tavengwa; Chikazhe, Lovemore Date: 2025-04-30
Title: Effects of loyalty programs on customer retention in the Zimbabwean mobile telecommunication industry Author: Chimwanda, P; Viriri, Piason; Muranda, Z; Chavunduka, D Date: 2025-01
Title: The effects of procurement processes on service delivery: a case of Chinhoyi Provincial Hospital Author: Chimwanda, Peter; Mtefura, Kelvin; Viriri, Piason Date: 2025-02
Title: Causes of Customer Switching Behaviour in the Zimbabwean Mobile Telecommunication Industry Author: Viriri, Piason; Chimwanda, Peter Date: 2025-02-02
Title: The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty: The moderating role of consumer demographics Author: Manyanga, Wilbert; Makanyeza, Charles; Muranda, Zororo Date: 2022-05-14
Title: The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe: the moderating role of age Author: Manyangaa, Wilbert; Kanyepe, James; Chikazhe, Lovemore; Manyanga, Tendai Date: 2024-01-03
Title: The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe: the moderating role of age Author: Manyanga, Wilbert; Kanyepe, James; Chikazhe, Lovemore; Manyanga, Tendai Date: 2024
Title: The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty: The moderating role of consumer demographics Author: Manyanga, Wilbert; Makanyeza, Charles; Muranda, Zororo Date: 2022-05
Title: Effect of internet banking on customer satisfaction in the Banking sector in Zimbabwe Author: Manyanga, Wilbert; Chinokopota, Tabeth; Vingirayi, Ishmael; Funye, Sakhile; Ruzvidzo, Patricia Date: 2022
Title: The influence of country of origin effect on export marketing performance in the cotton industry of Zimbabwe Author: Manyanga, Wilbert; Ruzvidzo, Patricia; Manyanga, Tendai Date: 2022-02
Title: The impact of transparency and accountability on service delivery: An analysis of Municipalities of Zimbabwe Author: Chigwende, Shylet; Mukuze, Abel; Musasa, Stephen Tawanda Date: 2014-03-01
Title: Motives and threats of international marketing for small to medium enterprises in Zimbabwe Author: Mpofu, Tongesai; Chigwende, Shylet; Karedza, Godwell Date: 2013-10-27
Title: Factors Influencing Marketing Planning and Implementation in Zimbabwean SMEs Author: Chigwende, Shylet; Mpofu, Tongesai Date: 2013

Now showing items 21-40 of 63

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