Contemporary entrepreneurship with cases

Abstract

Entrepreneurship as a genre of business, is a moving target. It continues to undergo metamorphoses. That prompted the desire by Chinhoyi University of Technology staff and colleagues from other institutions to compose this book. The book explains entrepreneurship issues from definition, practice and case studies. There has been a dearth of case studies in most business textbooks, thus this book becomes very handy. Apart from explicating various aspects of entrepreneurship, it also complements with relevant case studies that make the reader gain an in - depth understanding. This book was written by experts from various fields which include entrepreneurship, accounting, marketing, information and communication technology, human resources, strategic management, to mention but a few. The wealth of the varied minds made the book very rich in diversity. Areas covered are: enterprise environment, green entrepreneurship, social entrepreneurship, tourism and hospitality entrepreneurship, agriculture, marketing, business ethics, sustainable leadership in Small and Medium Enterprises (SMEs), the legal environment, information technology and innovation. The authors are grateful to contributions made by various parties to bring this book to its current forum. It is hoped that this edition will continue to be improved and its contents will benefit countries whose mantras are to create wealth through various forms of entrepreneurship.