Abstract:
Entrepreneurship as a genre of business, is a moving target. It continues to undergo
metamorphoses. That prompted the desire by Chinhoyi University of Technology staff and
colleagues from other institutions to compose this book. The book explains
entrepreneurship issues from definition, practice and case studies. There has been a dearth
of case studies in most business textbooks, thus this book becomes very handy. Apart from
explicating various aspects of entrepreneurship, it also complements with relevant case
studies that make the reader gain an in - depth understanding.
This book was written by experts from various fields which include entrepreneurship,
accounting, marketing, information and communication technology, human resources,
strategic management, to mention but a few. The wealth of the varied minds made the book
very rich in diversity.
Areas covered are: enterprise environment, green entrepreneurship, social
entrepreneurship, tourism and hospitality entrepreneurship, agriculture, marketing, business
ethics, sustainable leadership in Small and Medium Enterprises (SMEs), the legal
environment, information technology and innovation.
The authors are grateful to contributions made by various parties to bring this book to its
current forum. It is hoped that this edition will continue to be improved and its contents will
benefit countries whose mantras are to create wealth through various forms of
entrepreneurship.
