Abstract:
The objectives of the study were to determine the interplay that exists between UX
and UI design influence user engagement and learning outcomes in e-learning platforms
and to establish the implications of defining UI as a distinct discipline versus a
subset of UX on the design processes and collaborative practices within digital product
teams. The study employed a qualitative research design with an interpretive philosophy
to understand the subjective and socially constructed meanings expressed
about the phenomenon under investigation. The study collected data using openended
questionnaires from designers. The gathered data sheds light that UI is simply
a by-product of good UX, which firmly places it under the UX umbrella. UX strategy,
user research, information architecture, usability testing, and visual problem-solving
for the user are all fundamentally focused on the user and UX cannot be separated
from all the stages of the design process. The findings also revealed that designers
should stop saying UI/UX since they are two different areas; hence, this shows that
they don’t understand the discipline. In response to this study’s limitations, recommendations
for future research were also addressed.
