Abstract:
This study endeavours to foster an understanding and encourage manufacturers to
incorporate the plus sizes in their production to combat the fitting challenges connected to
plus-sized men in Harare. The plus sized men were facing challenges in finding some fitting
and ready- to-wear clothes on the market because of size restriction in a market. The clothing
manufacturing companies was mass producing these ready-to-wear clothes ostensibly for
all men, ironically leaving the plus-sized men disgruntled due to misfitting clothes and
size restrictions. The study used critical postmodernism and the concurrent triangulation
approaches to determine scope for either any convergence, differences or combination.
Data was collected using questionnaires, interviews, observations and documentary
analysis from the twenty-four (24) purposively sampled participants. Recommendations
were made for the clothing companies to integrate the extreme and in-between sizes. This
study offers insights on better sizing for different body types eliminating the emotional
psychology disturbances.
