Abstract:
The delivery of Memorable Tourism Experience has emerged to be one of the critical catalysts for destination
competitiveness and sustainability. While a notable growth in boat cruise activities is being recorded globally
there is an ironical silence by scholars on the subject; with minimal research having been conducted so far.
Using a qualitative methodological slant, this study therefore sought to explore the determinants of
Memorable Tourism Experience in the boating sector. The study concluded that provision of unique local
food, cultural based entertainment, opportunity for tourist‟s social interactions, beautiful scenery,
encountering wild animals, professionalism of crew members, opportunities for boaters‟ group involvement
and refreshment are important determinants of Memorable Tourism Experiences in the boating sector. Boat
operators should thus strive to facilitate the development of Memorable Boating Experiences through an
assortment of the above stated eight (8) determinants.
