Abstract:
This study sought to establish the Corporate Social Responsibility initiatives being implemented by
tourism- related businesses for communities, including the latter’s expectations and levels of satisfaction. The
resort hotels in Nyanga, Zimbabwe, were used to represent tourism businesses. Community members were the
major respondents. A total of 60 interviews were carried out and data was analyzed using thematic analysis.
Community members acknowledged that hotels were involved in corporate social responsibility practices
intended to benefit the surrounding communities. However, the initiatives were below their expectations and
most of the community members were dissatisfied. An analysis of their suggestions revealed that the community
members’ expectations were too high and largely unattainable. Although the community expectations seemed
impracticable, hotels should try to augment their Corporate Social Responsibility activities, which, if properly
executed, can create mutual benefits.
