Abstract:
This paper aims to assess stakeholder views on sustainability of tourism
developments taking place in Zimbabwe with emphasis on nature of attractions.
In-depth interviews with randomly and conveniently selected twenty five
domestic tourists and twenty tourism suppliers from Zimbabwe major
commercial cities (Harare and Bulawayo) and major tourism destinations
(Victoria Falls and Kariba) were held. Using thematic analysis built on NVivo
11 outputs, the study revealed three major themes. Firstly the need to develop
new attractions, secondly physical alterations to existing attractions and thirdly
noted threats to existing attractions as major highlights affecting the
sustainability of tourism development in Zimbabwe. In conclusion tourism
stakeholders perceive the development of tourism attractions in Zimbabwe as
being under threat from the need to modernise compromising the long standing
quality and quantity the destinations are known for. This also compromises the
ability of future generations to enjoy these attractions in their original state.
