Abstract:
The study explored the effects of Zimbabwe‟s policy environment on domestic tourism
performance. Focus was placed on three policies that are land reform, indigenisation policy and
the economic policy. A qualitative methodological approach was employed. Interviews were
conducted with purposefully selected respondents from Zimbabwe Tourism Authority,
Zimbabwe Council of Tourism and two hotels conveniently selected. Data collected was
thematically analysed. The major themes that emerged from the study were; policy has affected
people‟s wellbeing,employment status and national income. It was concluded that despite the
many positives derived from these policies, they have greatly negatively affected the
performance of domestic tourism in Zimbabwe. It is therefore recommended that there be a
sychronised approach when developing national policies such that they do not promote growth in
area whilst destroying other sectors of the economy.
