Do Customer satisfaction and loyalty mediate the effect of graduate's perceived services quality graduate's perceived job performance?

Chikazhe, Lovemore; Makanyeza, Charles

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dc.contributor.author	Chikazhe, Lovemore
dc.contributor.author	Makanyeza, Charles
dc.date.accessioned	2023-06-14T10:46:43Z
dc.date.available	2023-06-14T10:46:43Z
dc.date.issued	2022-11-25
dc.identifier.citation	Chikazhe, L., & Makanyeza, C. (2022). DO CUSTOMER SATISFACTION AND LOYALTY MEDIATE THE EFFECT OF GRADUATE’S PERCEIVED SERVICE QUALITY ON GRADUATE’S PERCEIVED JOB PERFORMANCE?. Journal of Entrepreneurial Innovations, 3(1).	en_US
dc.identifier.issn	https://doi.org/10.14426/jei.v3i1.1231
dc.identifier.uri	https://ir.cut.ac.zw:8080/xmlui/handle/123456789/300
dc.description.abstract	The study investigated the mediating role of customer satisfaction and loyalty on the effect of perceived service quality on perceived job performance. Based on a sample size of 571, a cross-sectional survey was conducted in Harare, Zimbabwe. Hypothesised relationships were tested using structural equation modelling. Results show that perceived service quality positively influences perceived job performance, customer satisfaction and loyalty. The influence of perceived service quality on perceived job performance was found to be partially mediated by both customer satisfaction and loyalty. Results have theoretical and managerial implications.	en_US
dc.language.iso	en	en_US
dc.publisher	Journal of Entrepreneurial Innovations	en_US
dc.subject	customer satisfaction	en_US
dc.subject	loyalty	en_US
dc.subject	perceived job performance	en_US
dc.subject	perceived service quality	en_US
dc.subject	Zimbabwe	en_US
dc.title	Do Customer satisfaction and loyalty mediate the effect of graduate's perceived services quality graduate's perceived job performance?	en_US
dc.type	Article	en_US