Abstract:
The study sought to investigate the nature of issues facing the graphic
designers with regards to software usage and upgrades. Technology has
changed the way graphic designers do their job and this has brought
some challenges and opportunities to the creative design industry in
Zimbabwe. In depth interviews were carried with graphic designers
currently in practice and also an open ended questionnaire was used to
solicit for views from the designer perspective. From the findings it was
concluded that younger designers are enrolling for the graphic design
qualification in institutions of higher learning across the country. Most
designers highlighted that they prefer using Adobe suite as a software
package of choice even though they do not acquire the official proprietary
software license. To a larger extent the graphic designers make a choice
on software to buy depending with their hardware capabilities.
