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Articles: Recent submissions
Now showing items 41-60 of 63
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Title: The effect of brand image on customer choices in the Zimbabwean food industry Author: Manyanga, Wilbert; Vingirayi, Ishmael; Funye, Sakhile; Chinokopota, Tabeth; Ruzvidzo, Patricia Date: 2022 -
Title: The impact of digital marketing in financial organizations in Zimbabwe Author: Matanhire, Eneresi; Vingirayi, Ishmael; Manyanga, Wilbert Date: 2021
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Title: Effect of the ubiquity of mobile banking on customer satisfaction in the banking sector in Zimbabwe Author: Manyanga, Wilbert; Chinokopota, Tabeth; Ruzvidzo, Patricia Date: 2021-11-16
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Title: The influence of country of origin effect on export marketing performance in the cotton industry of Zimbabwe Author: Manyanga, Wilbert; Ruzvidzo, Patricia; Manyanga, Tendai Date: 2022-01-16
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Title: The theoretical models of consumer behavior: A literature review Author: Manuere, Henry Takudzwa; Chikazhe, Lovemore; Manyeruke, Josphat Date: 2022
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Title: Women entrepreneurship development and sustainable rural livelihoods in Zimbabwe Author: Mashapure, Rahabhi; Nyagadza, Brighton; Chikazhe, Lovemore; Mazuruse, Gideon; Hove, Precious Date: 2022-12-15
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Title: Zimbabwe honey physco-chemical properties: A case study of honey produced in Manicaland province , Zimbabwe Author: Mwandifura, John; Chikazhe, Lovemore; Manyeruke, Josphat; Mashavakure, Nilton Date: 2023
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Title: Do Customer satisfaction and loyalty mediate the effect of graduate's perceived services quality graduate's perceived job performance? Author: Chikazhe, Lovemore; Makanyeza, Charles Date: 2022-11-25
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Title: Impact of television advertising on food consumption among children in Chinhoyi district of Zimbabwe Author: Chikazhe, Lovemore; Manyeruke, Josphat; Manuere, Henry Takudzwa Date: 2022
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Title: Today’s Knowledge Economy and Firm Growth: A Study of Small to Medium Enterprises in the Manufacturing Sector of Zimbabwe Author: Manuere, Faitira; Mabvure, Tendai Joseph; Sifile, Obert; Viriri, Piason Date: 2018-06
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Title: THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY PROGRAMMES ON CONSUMER BUYING BEHAVIOUR IN THE TELECOMMUNICATION INDUSTRY IN ZIMBABWE Author: Manuere, Faitira; Viriri, Piason; Chufama, Maxwell Date: 2021-03
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Title: SPORTS SPONSORSHIP AS A MARKETING STRATEGY-A CASE OF THE ZIMBABWE AN BANKING SECTOR Author: Viriri, Piason; Makurudze, S.; Chufama, M.; Mangezi, Anna Date: 2014-11
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Title: SOCIAL MEDIA AS A NEW MARKETING WEAPON-A CASE OF THE ZIMBABWEAN BEVERAGE SECTOR Author: Viriri, Piason; Phiri, Maxwell; Morset, Billy Date: 2015-07
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Title: STUDENT EVALUATIONS OF TEACHING CHALLENGES (PERCEPTIONS OF STUDENTS AT CHINHOYI UNIVERSITY OF TECHNOLOGY IN ZIMBABWE) Author: Viriri, Piason; Chufama, Maxwell; Viriri, Laurencia Date: 2021
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Title: SIGNIFICANCE OF ORGANIZATIONAL RESOURCES AND CAPABILITIES IN ENSURING CRM IMPLEMENTATION SUCCESS (EVIDENCE FROM ZIMBABWE TELECOMMUNICATION INDUSTRY) Author: Viriri, Piason; Chufama, Maxwell; Khoza, Lenny Date: 2021
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Title: EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON FIRM PERFORMANCE (EVIDENCE FROM ZIMBABWE’S TELECOMMUNICATION SECTOR) Author: Viriri, Piason; Chufama, Maxwell; Mupeti, Andrew Date: 2021
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Title: EFFECT OF STUDENT EVALUATIONS OF LECTURERS ON TEACHING AND LEARNING EFFECTIVENESS (PERSPECTIVES OF CHINHOYI UNIVERSITY OF TECHNOLOGY STUDENTS IN ZIMBABWE) Author: Viriri, Piason; Chufama, Maxwell Date: 2021
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Title: E ngagement of disabled people in E ntrepreneurship Programmes in Zimbabwe Author: Viriri, Piason; Makurumidze, Shepard Date: 2014
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Title: Customer Retention Strategies Applicable to Zimbabwe Telecommunication Industry (A Customer Relationship Management Perspective) Author: Viriri, Piason; Phiri, Maxwell Date: 2017-08-17
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Title: Corporate Governance In Family Owned Businesses: A New Paradigm Shift In Management Author: Viriri, Piason; Muzividzi, Donnelie Date: 2013
Now showing items 41-60 of 63
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