Mediators of the relationship between service quality and customer loyalty Evidence from the banking sector in Zimbabwe

dc.contributor.author	Makanyeza, Charles
dc.contributor.author	Chikazhe, Lovemore
dc.date.accessioned	2023-05-11T08:25:46Z
dc.date.available	2023-05-11T08:25:46Z
dc.date.issued	2017-02-06
dc.identifier.citation	Makanyeza, C., & Chikazhe, L. (2017). Mediators of the relationship between service quality and customer loyalty: Evidence from the banking sector in Zimbabwe. International Journal of Bank Marketing, 35(3), 540-556.	en_US
dc.identifier.issn	0265-2323
dc.identifier.uri	https://ir.cut.ac.zw:8080/xmlui/handle/123456789/243
dc.description.abstract	There is a dearth of studies that have investigated mediators of the effect of service quality on customer loyalty under the conditions prevailing in Zimbabwe; where bank customers’ confidence in the banking system has been dented by bank failures. Therefore, the purpose of this paper is to investigate the mediators of the effect of service quality on loyalty among bank customers in Zimbabwe.	en_US
dc.language.iso	en	en_US
dc.publisher	Emerald Publishing Limited	en_US
dc.subject	Zimbabwe	en_US
dc.subject	Banking	en_US
dc.subject	Service quality	en_US
dc.subject	,Loyalty	en_US
dc.subject	Customer satisfaction	en_US
dc.subject	Image	en_US
dc.title	Mediators of the relationship between service quality and customer loyalty Evidence from the banking sector in Zimbabwe	en_US
dc.type	Article	en_US