The Effect of Corporate Social Responsibility on Brand Awareness: Evidence from the Insurance Sector in Zimbabwe

Gaura, Kudzaishe Charlotte; Manyanga, Wilbert; Chikazhe, Lovemore

dc.contributor.author	Gaura, Kudzaishe Charlotte
dc.contributor.author	Manyanga, Wilbert
dc.contributor.author	Chikazhe, Lovemore
dc.date.accessioned	2023-02-27T10:31:14Z
dc.date.available	2023-02-27T10:31:14Z
dc.date.issued	2021
dc.identifier.citation	Gaura, K. C., Manyanga, W., & Chikazhe, L. (2021). The Effect of Corporate Social Responsibility on Brand Awareness: Evidence from the Insurance Sector in Zimbabwe. Journal of Marketing and Consumer Behaviour in Emerging Markets, (2 (13)), 22-36.	en_US
dc.identifier.uri	https://ir.cut.ac.zw:8080/xmlui/handle/123456789/240
dc.description.abstract	The aim of this study was to establish the eff ect of corporate social responsibility (donations, sponsorship and community involvement) on brand awareness within the insurance sector in Zimbabwe. Data was gathered from 350 insurance customers using a structured questionnaire with Likert-type questions. The fi ndings show that corporate social responsibility positively infl uences brand awareness. The study contributes to studies that proved a signifi cant relationship between corporate social responsibility and brand awareness in sectors other than the insurance sector. Thus, insurance fi rms are advised to seriously plough back proceeds to their communities.	en_US
dc.publisher	Journal of Marketing and Consumer Behaviour in Emerging Markets	en_US
dc.subject	Insurance sector, Zimbabwe	en_US
dc.subject	Business awareness	en_US
dc.subject	Corporate social responsibility	en_US
dc.title	The Effect of Corporate Social Responsibility on Brand Awareness: Evidence from the Insurance Sector in Zimbabwe	en_US
dc.type	Article	en_US