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The Effect of Corporate Social Responsibility on Brand Awareness: Evidence from the Insurance Sector in Zimbabwe
Gaura, Kudzaishe Charlotte
;
Manyanga, Wilbert
;
Chikazhe, Lovemore
(
Journal of Marketing and Consumer Behaviour in Emerging Markets
,
2021
)
The Effect of Corporate Social Responsibility on Brand Awareness: Evidence from the Insurance Sector in Zimbabwe
Manyanga, Wilbert
;
Chikazhe, Lovemore
;
Gaura, Kudzaishe Charlotte
(
Journal of Marketing and Consumer Behaviour in Emerging Markets
,
2021
)
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Author
Chikazhe, Lovemore (2)
Gaura, Kudzaishe Charlotte (2)
Manyanga, Wilbert (2)
Subject
Corporate social responsibility (2)
Insurance sector, Zimbabwe (2)
Brand awareness Insurance sector, Zimbabwe (1)
Business awareness (1)
... View More
Date Issued
2021 (2)
Has File(s)
Yes (2)