https://ir.cut.ac.zw/xmlui/handle/123456789/246 Thu, 16 Jul 2026 22:28:26 GMT 2026-07-16T22:28:26Z https://ir.cut.ac.zw/xmlui/handle/123456789/816 How place attachment mediates the Nexus between destination image and tourist intention to revisit Zimbabwe’s tourism destinations Manyangara, Masimba Elvis; Dangaiso, Phillip; Manyanga, Wilbert; Chikazhe, Lovemore; Ruvinga, Tinashe this research quantitatively examines the mediating impact of destination image on the interplay between place attachment and repeat tourist visit intention using s-O-r model and resource Based View theory. this is a research area which is heavily overlooked in sub-saharan africa. Data was collected using structured questionnaires from 300 tourists who visited Victoria Falls, Zimbabwe’s major tourism hub. Quantitative methodologies were employed in this study. the findings from the study indicate that dimensions of place attachment positively influence repeat tourist visit. additionally, the study findings clearly emphasised that the image of a tourism site partially mediates the interplay between place attachment and tourist ability to return and visit. the findings of this research meaningfully contribute to present marketing and tourism literature. it is strongly recommended that Destination Management Companies in sub-saharan african nations should consider the dimensions of place attachment and image of the destination when developing strategies to encourage tourists to revisit tourist destinations. Mon, 29 Jun 2026 00:00:00 GMT https://ir.cut.ac.zw/xmlui/handle/123456789/816 2026-06-29T00:00:00Z https://ir.cut.ac.zw/xmlui/handle/123456789/803 Integrating individual consciousness and indigenous culture to predict university students’ STIs preventive health behaviours: Reinvigorating Africa’s forgotten longevity antidote Dangaiso, Phillip; Nyagadza, Brighton; Pedzisai, Constantino; Jaravaza, Divaries Cosmas Introduction: Sexually Transmitted Infections (STIs) remain a critical public health issue globally hence promotion of preventive health behaviors has been strongly envisaged. Although preventive health research has been evident, present literature overlooks the role of indigenous culture in regulating health behaviors especially in native African communities. Theory: This study extends the theory of planned behavior (TPB) with Ubuntu and African religiosity to predict university students’ behavioral intentions and subsequent STI-preventive behaviors. Method: Employing an explanatory design and a quantitative approach, structural equation modelling (SEM) estimated the model with 274 responses obtained through a person-administered questionnaire survey at two public universities in Zimbabwe. Findings: Health attitudes, peer influence, perceived behavioral control, Ubuntu orientation, and African religiosity positively and significantly predicted behavioral intentions, which subsequently positively influenced STI-preventive behaviors. Discussion: This study demonstrates that health promoters need targeted culturally-responsive approaches that stimulate positive health beliefs towards STIs prevention, trigger sexual and reproductive health interests through group appeals, and improve perceived self-efficacy as young adults contemplate adopting recommended preventive health actions. More importantly, this paper pinpoints the roles of Ubuntuism and native religiosity as ingrained axioms that could foster health behavior change in sub-Saharan African communities. Incorporating these underlying cultural themes into health communication messages could be key levers for sustainable health behaviors Mon, 05 Jan 2026 00:00:00 GMT https://ir.cut.ac.zw/xmlui/handle/123456789/803 2026-01-05T00:00:00Z https://ir.cut.ac.zw/xmlui/handle/123456789/801 Service Quality as a Panacea for Citizen Satisfaction and Trust: A Case of Chinhoyi Municipality in Zimbabwe Chigwende, Shylet; Viriri, Piason; Chimwanda, Peter; Mpofu, Tongesai Local Authorities are generally mandated with the role of providing essential goods and services to the communities they operate in, thereby promoting economic development. These days, citizens are always demanding high-quality services. The provision of high service quality plays a significant role since the majority of people strive to live in modernised cities. Therefore, this study aims to find out if service quality has an effect on citizen satisfaction and trust. It also examines the relationship between citizen satisfaction and trust. A cross-sectional survey was conducted and convenience sampling was used to sample 383 participants in Chinhoyi town, which has a population of 90800 residents. A structured five point Likert scale was used to collect data. Reliability and validity were tested using SPSS version 20. Inferential statistics, including structural equation modelling, showed that service quality positively effects citizen satisfaction and citizen trust, and citizen satisfaction positively affects citizen trust. The study revealed that there is a greater need for service delivery improvement at the municipality. The study recommends that Chinhoyi municipality adopt total quality management principles to continuously improve its service delivery to consistently improve client satisfaction. Also, regular monitoring of service quality is essential to ensure that the local government exceeds citizens’ expectations and expands its offerings. Thu, 06 Nov 2025 00:00:00 GMT https://ir.cut.ac.zw/xmlui/handle/123456789/801 2025-11-06T00:00:00Z https://ir.cut.ac.zw/xmlui/handle/123456789/797 The nexus between higher education service quality and student academic achievement: a structural equation modelling approach Dangaiso, Phillip; Tsvere, Maria This study examined the relationship between higher education service quality and student academic achievement at a public university in Zimbabwe. It was hypothesised that academic, support, access and library service quality would predict student academic achievement. The study adopted an explanatory research design and used a survey to collect data. A sample of 338 responses was collected at a public university in Zimbabwe. In order to test the research hypotheses, data analysis was performed using structural equation modelling (SEM) in SPSS AMOS. Furthermore, to examine genderbased differences in students’ perceptions of service quality and academic achievement, the study used multi-group invariance analysis. The findings confirmed positive and statistically significant effect of academic service quality, support service quality, access service quality and library service quality on student achievement. In addition, female students reported more positive perceptions of university service quality and academic outcomes than male students. The study confirmed a good model fit and validated the HEDQUAL and HEdPERF constructs as predictors of academic success in higher education. The managers of service quality in universities are reminded of the key functional areas that warrant continuous improvement to enhance student academic outcomes. The findings also suggest that universities can adopt gender-sensitive strategies to improve student learning and academic achievement. IMPACT STATEMENT With student expectations of university service quality becoming more complex and multifaceted in recent years, universities need to ensure that their students encounter learning experiences that significantly enrich their academic outcomes. This study investigates relationships between university service quality factors and student academic achievement at a Zimbabwean public university. Based on data collected from a survey, our findings show that service quality is a key determinant of a learner’s academic achievement. Factors such as academic quality, support service quality, access quality and library service quality were positively associated with student academic outcomes. The paper also reports a stronger service quality- academic outcome nexus in females, compared to their male counterparts. This suggests that gender-responsive segmentation in educational programmes could benefit universities in similar quality contexts. This paper offers actionable insights to university administrators aiming to bridge critical service quality gaps to improve student academic outcomes in university education, particularly those navigating important resource limitations Tue, 09 Sep 2025 00:00:00 GMT https://ir.cut.ac.zw/xmlui/handle/123456789/797 2025-09-09T00:00:00Z