https://ir.cut.ac.zw/xmlui/handle/123456789/42 2026-07-16T23:23:02Z https://ir.cut.ac.zw/xmlui/handle/123456789/829 Information communication technology mediation on supplier relationship management and organisational performance Denhere, Emmanuel T; Chikazhe, Lovemore; Kanyepe, James This study sought to assess the mediation effect caused by information communication technology on supplier relationship management and organizational performance. RAOSOFT sample size calculator was used to calculate the sample size of 160 employees from firms in the packaging printing industry in Harare, Zimbabwe. A cross-sectional survey design was adopted for the study. Supplier relationship management positively influenced the adoption of information communication technology. Moreover, the mediating role of information communication technology on the relationship between supplier relationship management and organizational performance was also established. The study adds to the existing supply chain body of knowledge by exploring the mediation role of information communication technology in supplier relationship management and organizational performance. The results corroborate earlier studies on the relationships between information communication technology and organizational performance. The study focused on the packaging printing industry in Harare, Zimbabwe, which affected the generalization of the findings. Therefore, future studies on the mediation effect of ICT on SRM and organizational performance should be conducted in other industries in Zimbabwe and the Southern Africa region. 2024-10-21T00:00:00Z https://ir.cut.ac.zw/xmlui/handle/123456789/789 Celebrity Endorsement, Customer Attitude and Brand Selection as Determinants of the Fast-Food Industry Performance: The Moderating Role of Customer Age and Perceived Service Quality Chikazhe, Lovemore; Moyo, Thenjiwe; Mandibaya, Hamudiwamwe; Madzimure, Grace Portia Kuda Ngorora; Chinyani, Estery F.; Kamoyo, Michael The use of celebrity endorsement as part of the overall marketing communication plan is growing in importance. Similarly, celebrity endorsement helps to advertise offerings and draw customers’ attention. Thus, the current study sought to examine celebrity endorsement, customer attitude, and brand selection as determinants of the fast-food industry performance. A cross-sectional survey of 550 fast food customers was conducted in Harare, Zimbabwe between February and March 2023. A purposive sampling method was used to select respondents. The study’s findings confirm all direct relationships. A partial mediation effect of brand awareness and customer attitude on the celebrity endorsement and fast food performance relationship was also confirmed. Also, customer age and perceived service quality were found to moderate the relationship between celebrity endorsement and fast food industry performance relationship. Management within the fast food industry were advised not to treat all the study variables in isolation since they complement each other. This is meant to improve the performance of firms within the retail fast food industry. The current study findings are useful as no study has been conducted within emerging markets within the sub-Saharan region to focus on customer attitude and brand selection as mediators between the celebrity endorsement and business performance relationship within the fast food industry. Moreover, little is known about prior studies that included customer’s age and perceived service quality as moderators of the effect of celebrity endorsement on retail business performance. Thus, the current study findings narrow this knowledge gap in the literature. 2024-11-21T00:00:00Z https://ir.cut.ac.zw/xmlui/handle/123456789/783 Buttressing customer relationship management through digital transformation: perspectives from zimbabwe’s commercial banks Kaondera, Prosper Raphael; Chikazhe, Lovemore; Munyimi, Tinotenda Fredrick; Nyagadza, Brighton As a way of buttressing customer relationship management, it is prudent that banks integrate digital transformation as a matter of urgency. To this end, our study’s objective was to establish the contribution of digital transformation on customer relationship management within the banking sector. Our study was hinged on Technology Acceptance Theory and the Identify, Differentiate, Interact and Customise Theory. The sample (348) for the study was drawn from 5 commercial banking employees, and these were randomly selected. A structured questionnaire with Likert type questions was used to collect data, which was analysed using SPSS. Our research findings indicate a positive relationship between digital transformation and customer relationship management. The current study recommends measures that guide the development of digital transformation processes within the banking sector. This research is important as it provides solutions, which can assist management and contact centres for commercial banks to manage customer relationships in modern business. Specifically, our research introduces a new e-customer relationship management system that is technically embedded into e-banking channels. 2023-03-23T00:00:00Z https://ir.cut.ac.zw/xmlui/handle/123456789/776 Strategic Pricing and Firm Success: A Study of SMEs in Zimbabwe Manuere, Faitira; Gwangwava, Edson; Jengeta, Mirriam Small to medium enterprises in Zimbabwe face a number of challenges. Access to financing continues to be a significant impediment to the creation, survival and growth of SMEs. SMEs are perceived to be a high risk profile by financial institutions. Managerial skills in handling finances and other technical requirements are often limited. This study focuses on yet another critical factor that determines the success and viability of any business. It is strategic pricing. This factor has received very little attention from researches. SMEs have multiple costs such as licensing, property fees, electricity, administrative costs, mailings and advertising. Strategic pricing means analysing diverse factors and deciding on a price that will cover costs of goods, overhead and gross margin. To that end, this study wishes to show the relationship between strategic pricing and firm performance in the context of Zimbabwe. Thus the relationship between strategic pricing and firm performance is measured using the following business perspectives, namely, profit maximisation, sales maximisation, customer satisfaction, survival, liquidity achievement, price differentiation and cost coverage. The questionnaire approach was used to collect data from a convenient sample of 50 SMEs drawn from all sectors of the economy. The study was conducted in Gokwe District in the Midlands Province. The SPSS Version 20 Software was used to analyse data. The results of the study show that there is a positive relationship between strategic pricing and firm performance (r = 0,654, p = 0, 01). 2015-06-15T00:00:00Z