https://ir.cut.ac.zw:8080/xmlui/handle/123456789/42 2026-06-06T01:36:13Z 2026-06-06T01:36:13Z Manuere, Faitira Gwangwava, Edson Jengeta, Mirriam https://ir.cut.ac.zw:8080/xmlui/handle/123456789/776 2026-05-28T10:11:33Z 2015-06-15T00:00:00Z

Strategic Pricing and Firm Success: A Study of SMEs in Zimbabwe Manuere, Faitira; Gwangwava, Edson; Jengeta, Mirriam Small to medium enterprises in Zimbabwe face a number of challenges. Access to financing continues to be a significant impediment to the creation, survival and growth of SMEs. SMEs are perceived to be a high risk profile by financial institutions. Managerial skills in handling finances and other technical requirements are often limited. This study focuses on yet another critical factor that determines the success and viability of any business. It is strategic pricing. This factor has received very little attention from researches. SMEs have multiple costs such as licensing, property fees, electricity, administrative costs, mailings and advertising. Strategic pricing means analysing diverse factors and deciding on a price that will cover costs of goods, overhead and gross margin. To that end, this study wishes to show the relationship between strategic pricing and firm performance in the context of Zimbabwe. Thus the relationship between strategic pricing and firm performance is measured using the following business perspectives, namely, profit maximisation, sales maximisation, customer satisfaction, survival, liquidity achievement, price differentiation and cost coverage. The questionnaire approach was used to collect data from a convenient sample of 50 SMEs drawn from all sectors of the economy. The study was conducted in Gokwe District in the Midlands Province. The SPSS Version 20 Software was used to analyse data. The results of the study show that there is a positive relationship between strategic pricing and firm performance (r = 0,654, p = 0, 01).

2015-06-15T00:00:00Z Chitimbe, Shorai Chikazhe, Lovemore Mashapure, Rahabhi https://ir.cut.ac.zw:8080/xmlui/handle/123456789/771 2026-05-28T08:34:01Z 2026-01-01T00:00:00Z

A contingent model of moral pride and legitimacy for sustainable ethical leadership Chitimbe, Shorai; Chikazhe, Lovemore; Mashapure, Rahabhi Despite the recognition of the importance of ethical leadership, there is a gap in understanding what enables leaders to sustain it over time and under pressure. This study proposed a process model integrating leader moral pride, earned legitimacy, and leader humility to predict sustainable ethical leadership. Data were collected from 342 academic and administrative staff in four Zimbabwean state universities between May and July 2025. Data were analysed using Hayes PROCESS Macro Model 1 and 7. Results revealed: (1) earned legitimacy emerged as a direct driver of sustainable ethical leadership; (2) Moral pride predicted legitimacy; (3) leader humility demonstrated an independent positive effect on sustainable ethical leadership. The results did not support either the moderation or the moderated mediation predictions, but a dual process in which moral pride influences ethical leadership sustainability through leader-earned legitimacy, whilst leader humility contributes its own unique value in the process. The research contribution: (1) integrating affective and social-cognitive perspectives to explain ethical leadership as a dynamic, sustained process; (2) introducing moral pride as a socially embedded emotional driver which initiates the conferment of legitimacy to leaders by followers. the findings offer practical guidance for nurturing an ethical culture within institutions of higher education.

2026-01-01T00:00:00Z Manuere, Faitira https://ir.cut.ac.zw:8080/xmlui/handle/123456789/767 2026-05-22T10:24:33Z 2018-11-01T00:00:00Z

Human Capital Development Programmes and their Effect on the Job Satisfaction of Workers in Zimbabwe Urban Municipalities: The Case of Chinhoyi Manuere, Faitira The aim of this study is to establish the impact of human capital development on the job satisfaction of Chinhoyi Municipality workers. The independent variables are training and development, performance appraisal, salary and employee recognition. Employee Job satisfaction is the dependent variable. This study adopted a quantitative approach. The population for the study consisted of 150 employees of Chinhoyi Municipality. The questionnaire approach was utilised to collect data from research participants. The hypotheses for the study were tested using T-test statistics at 0.05% level of significance. The results revealed that there is a positive relationship between human capital development and employee job satisfaction. Based on the findings the study recommends that human capital development practices should be adopted by organizations in order to increase employee job satisfaction.

2018-11-01T00:00:00Z Kakava, Nicholas Zivengwa https://ir.cut.ac.zw:8080/xmlui/handle/123456789/761 2026-05-12T09:36:53Z 2013-01-01T00:00:00Z

The Essence of Academic Entrepreneurship: Application to Chinhoyi University of Technology Thrust Kakava, Nicholas Zivengwa This paper seeks to analyse the essence of Academic entrepreneurship (AE) as the Entrepreneurial Model that can guide the thrust and developmental strategic relevance of a University of Technology (UT) in Zimbabwe, related universities in the region and world wide. It is noted that there has been a rapid increase in technology based economic development initiatives, focused mainly on stimulating technological entrepreneurship in universities via patenting, licensing, start-up creation, and university–industry partnerships which is the essence of AE. The article begins with a background analysis of the mandate of Chinhoyi University of Technology (CUT) as enshrined in the CUT Act (Chapter 25:23) as an example of a UT. A thorough literature review is done and a survey was carried out of academic staff and senior administrative staff to check their knowledge and supporting activities towards achieving the university mandate. Major findings were that while members of the institution could recall off hand the mandate of the institution and sharing the same meaning of such key concepts as innovation, they did not share the same meaning of such key terms as technology and wealthy creation. It was also established that the differences in the interpretation of key concepts lead to different activities on the ground. A process approach to academic entrepreneurship was recommended. Further research and testing of the model was also recommended based on the discussion.

2013-01-01T00:00:00Z