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The Effect of Corporate Social Responsibility on Brand Awareness: Evidence from the Insurance Sector in Zimbabwe
Gaura, Kudzaishe Charlotte
;
Manyanga, Wilbert
;
Chikazhe, Lovemore
(
Journal of Marketing and Consumer Behaviour in Emerging Markets
,
2021
)
The Effect of Corporate Social Responsibility on Brand Awareness: Evidence from the Insurance Sector in Zimbabwe
Manyanga, Wilbert
;
Chikazhe, Lovemore
;
Gaura, Kudzaishe Charlotte
(
Journal of Marketing and Consumer Behaviour in Emerging Markets
,
2021
)
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Author
Chikazhe, Lovemore (2)
Gaura, Kudzaishe Charlotte (2)
Manyanga, Wilbert (2)
Subject
Corporate social responsibility (2)
Insurance sector, Zimbabwe (2)
Brand awareness Insurance sector, Zimbabwe (1)
Business awareness (1)
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Date Issued
2021 (2)
Has File(s)
Yes (2)