Contesting the underperformance of women businesses: Entrepreneurship digitalisation – the way to go

Abstract

Digitalisation is an emerging trend influencing enterprises in developing nations to adapt and improve entrepreneurial performance. The purpose of the study is to establish the relationship between entrepreneurship digitalisation and the performance of women businesses in an emerging economy. A quantitative research study was conducted in Mashonaland West province in Zimbabwe. Data were collected through structured questionnaires from 312 women entrepreneurs in various sectors of the economy using a self-administered structured questionnaire. Respondents were randomly sampled, and data were analysed using Structural equation modelling in Amos V21.The study found a strong correlation between women’s entrepreneurial performance and the performance expectation of digital technologies. The results also indicate that women’s entrepreneurship performance is positively impacted by the effort expectations of digital technologies. Additionally, the findings of the study suggest that entrepreneurs’ age has a moderating effect on the relationship between entrepreneurship digitalisation and women entrepreneurship performance