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Articles: Recent submissions

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Title: The Effect of Reliability on Customer Repeat Patronage in the Hardware Industry Author: Murashiki, Walter; Viriri, Piason Date: 2025-10-11
Title: Effects of Service Quality on Customer Retention in the Zimbabwean Mobile Telecommunication Industry Author: Viriri, Piason; Chimwanda, Peter Date: 2025-03-03
Title: Understanding Public Health Promotion of Vaccination to Rural Communities: Integrating Human Values, Religiosity, Ubuntu and Trust in National Radio Advertisements Author: Jaravaza, Divaries Cosmas; Mukucha, Paul; Dangaiso, Phillip; Jaravaza, Nomuhle; Mpondwe, Nyasha; Katsande, Tatenda; Jaravaza, Valerie; Chingwaru, Trymore Date: 2025-10-31
Title: Effects of loyalty programs on customer retention in the Zimbabwean mobile telecommunication industry Author: Chimwanda, P; Viriri, Piason; Muranda, Z; Chavunduka, D Date: 2025-01
Title: Mediators of the relationship between service quality and customer loyalty Evidence from the banking sector in Zimbabwe Author: Makanyeza, Charles; Chikazhe, Lovemore Date: 2017-02-06

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