https://ir.cut.ac.zw:8080/xmlui/handle/123456789/12 2026-07-04T11:31:26Z 2026-07-04T11:31:26Z Chikwere, David Mbudaya, Justine Chihwayi, Henry Chikwere, Deborah https://ir.cut.ac.zw:8080/xmlui/handle/123456789/809 2026-06-24T11:28:30Z 2023-01-01T00:00:00Z

Food supply chain decarbonisation: towards a Zero emission in Beverages Value Chain, a Case of Delta, Zimbabwe Chikwere, David; Mbudaya, Justine; Chihwayi, Henry; Chikwere, Deborah The rise in carbon dioxide and greenhouse gas (GHG) emissions in general were ushered in by industrial revolution due to industrial and human activities leading to global warming which accelerated climate change and more extreme weather occurrences in recent decades (IPCC, 2021). Consequently, the UN advocated for decarbonisation to achieve carbon neutrality by 2050 (Guterres, 2020). The prime objective of this paper was to assess various measures that beverage supply chain members can utilize to achieve decarbonisation of their value chain and offer specific suggestions to the stakeholders of beverage supply chain to address carbon the emission. In the quest to attain this objective, a "Preferred Reporting Items for Systematic Review and Meta-Analysis" (PRISM) method was used. A search was done in the Scopus, ProQuest, and Google Scholar databases using keywords that had been verified by specialists as part of the study. On these subjects, publications from the top journals were chosen. 150 articles were found by the bibliographical search, which was followed by several layers of filtering. In the end, 25 publications were reviewed and analysed, with the most pertinent articles being chosen for examination. The major findings of the research were that the quantity of carbon released doubled since 2001 owing to destruction of forests, the existing global pledges are insufficient, the world has already fallen short of the 2015 climate goals, and lack of adoption of essential technology tools to reduce carbon emission. Consequently, the study recommends the adoption of industry 4.0 technology tools like Virtual reality (VR), reduction of packaging material by the beverage industry, usage of smart electric energy from renewable sources and the implementation of reverse logistics to enhance carbon neutral by 2050.

2023-01-01T00:00:00Z Munyoro, Gerald Nhevere, Willmore https://ir.cut.ac.zw:8080/xmlui/handle/123456789/799 2026-06-16T10:21:56Z 2019-01-01T00:00:00Z

The Contribution of Celebrity Endorsement to University Student's Buying Behavior in Developing countries: A Case Study of Chinhoyi University of Technology students Munyoro, Gerald; Nhevere, Willmore This study focused on evaluating the contribution of celebrity endorsement to University student’s buying behaviour in developing countries and this was achieved through the phenomenological philosophy and a case study design. The sample was made up of 100 respondents. Questionnaires and focus group discussions were used to collect data from the respondents. The results obtained from the study show that celebrity endorsement has a positive influence on university student’s buying behaviour. Results from the study also show that celebrities hold power to influence consumer perception and life style choices. Furthermore, it was established that celebrity endorsement positively contributes to sales, brand awareness of the brand. The study findings also show that domestic celebrities from Zimbabwe are not trusted by consumers due to their bad behaviour such as drug abuse. Hence, it was concluded that celebrity endorsement is a powerful advertising tool which positively contributes to consumer buying behaviour but however in implementing celebrity endorsement in developing countries careful evaluation of the endorser has to be taken before the strategy is fully implemented. Therefore, the study recommends that the match up hypothesis model approach and international celebrities should be used by companies in developing countries in order to enhance their marketing skills and sales.

2019-01-01T00:00:00Z Munyoro, Gerald Phiri, Abigirl https://ir.cut.ac.zw:8080/xmlui/handle/123456789/786 2026-06-15T13:06:39Z 2020-01-01T00:00:00Z

The significance of entrepreneurial culture in Zimbabwean universities: A case study of Chinhoyi University of Technology Munyoro, Gerald; Phiri, Abigirl The purpose of this study was to establish the significance of entrepreneurial attitude in Zimbabwean universities focusing on Chinhoyi University of Technology. Thus, the study adopted a phenomenological research philosophy and a case study research design. A sample was made up of 200 respondents. Semi-structured questionnaires and focus groups were used to collect data. The data was analysed using a Qualitative Data Analysis (QDA) and SPSS analytical tables were used to present data. Accordingly, the findings show that entrepreneurial attitude is significant to Zimbabwean universities and that it also exists in universities as they are seen as seedbeds for entrepreneurial activities. Additionally, entrepreneurial attitude helps students to foster creative attitude and behaviour towards creation of innovation resulting in new businesses that leads to economic development. For that reason, the study recommends that modules in entrepreneurship and one in entrepreneurial creativity and innovation be introduced in all the universities in Zimbabwe and be compulsory to every student. Furthermore, the study recommends that universities introduce business hubs for nurturing students as this will help them to be self-reliant and, in the process, reducing unemployment and promoting economic development.

2020-01-01T00:00:00Z Munyoro, Gerald Nyandoro, Zivanayi Francis Musekiwa, Munyaradzi https://ir.cut.ac.zw:8080/xmlui/handle/123456789/754 2026-05-12T08:22:44Z 2016-01-16T00:00:00Z

An evaluation of the student Industrial attachment programme In Zimbabwe: A case ttudy Of Chinhoyi University of Technology Munyoro, Gerald; Nyandoro, Zivanayi Francis; Musekiwa, Munyaradzi The student industrial attachment has become an integral part of academic programmes that seek to improve students’ career prospects and employability. This study evaluated the attachment programme from the perspective of students and university lecturers. A sample of eighty-seven (87) participants comprising lecturers, students and parents were interviewed using self-administered questionnaires, semi-structured and focus group interviews. Data were analysed using descriptive analysis and content analysis. The majority of the respondents concurred that the student industrial attachment programme helps to bridge the gap between theory and practice. There were perceived variations with respect to the grading of the assessments, mismatch between equipment and technology available in the University and industry. Further, to concerns regarding the administration of the programme, in particular, challenges in securing attachments and student allowances, lack of resources to cover industrial supervisors’ transport and accommodation costs. The main recommendations include the need for the University to establish a Unit to coordinate the programme and foster closer liaison with industry, monitor quality assurance procedures, upgrade equipment and technology. In addition to regular reviews of the student attachment programme in line with changing and challenging business environments.

2016-01-16T00:00:00Z